Over a 100 million cellphones are purchased annually in India. While the handset market is largely dominated by Nokia and Samsung, Micromax is not far behind. The desi brand has carved a niche for itself in the Indian telecommunication market and of course marked its presence globally. According to report by Global Handset Vendor Market, Micromax is the 12th largest cellphone manufacturer in the world. India's prominent telecom magazine Voice & Data nominated Micromax as the ‘Emerging Company of the Year 2011’.

The company has expanded its reign beyond India and is present in Sri Lanka, Nepal, Bangladesh, UAE, Kuwait, Qatar, Kingdom of Saudi Arabia, Oman, Afghanistan, Hong Kong, Maldives and Brazil. Keeping tab with the pulse of the global buyer, it has come up with avant-garde cellphones that appeal to the buyer. The brand brought forth a wide variety of feature-rich phones that range from Android based to touch-enabled to dual-SIM to even QWERTY phones.

Apart from offering innovative and qualitative mobile phones, the company has also proven its worth in post sales services. The sales graph of Micromax handsets is on a consistent rise because the company doesn't only focus on advance features, but offers them on lower prices. India is, without a doubt, a price sensitive consumer and lowering the product cost is simply a sensible strategy of the company that has aided in climbing the success ladders in such a short period.

With its innovative products, brilliant marketing strategies and reasonable prices, the company has distinguished itself as a leader in the marketplace. From being a distribution company in 1991 to being a telecom giant at present, Micromax has come a long way. Rahul Sharma, Managing Director/co-founder of Micromax Mobile along with his friends Vikash Jain, Business Director Micromax Informatics, Rajesh Agarwal and Sumeet Arora decided to venture into cellphone industry. Thus, in 2008, the company's focus was shifted to making mobile phones from distributing hardware.

The inspiration to enter the mobile phone industry was drawn from an incident that took place in the powerless village of Behrampur, West Bengal. Rahul Sharma saw a truck battery powering an Airtel PCO in the village. To his surprise, the PCO owner would tow the battery on his bicycle for 12 km to a nearby village and charge it overnight only to fetch it back the next morning. This remarkable experience led Mr. Sharma to start a mobile phone company and manufacture mobile phones that offer long battery life.

One simple Idea went on to become a dream and was soon turned into a reality by four people who had firm belief in creating their own path to success. Today, the founders of Micromax have deep commitment to providing people with quality handsets, thereby, escalating the business performance.